Planning


	Strategic Planning

	Developing a *long term* strategy involves asking critical questions about how best to integrate Internet Commerce (IC) activities within your organization.


	What value can IC activities add to your firm? Should you expand into a new market or focus on improving the efficiency and effectiveness of your current practice? How can IC be used to increase revenues? How can IC increase your efficiency and effectiveness?

	Your strategy might involve a variety of application areas including: public relations, marketing, customer service, recruiting, or order processing.